What We Do
Content strategy and production — built from the top of the funnel down, with traffic, conversion and user experience as the measure of success.
Every engagement starts with strategy and ends with results. Here’s how we get there.
Strategy
We map the path before we write a single word. Keyword research, page architecture, SEO and AEO strategy — designed around your business goals.
Content
We produce content that is strategically sound and creatively executed. Website copy, blog posts, service pages, FAQ sections — every word earns its place.
Results
Traffic, conversion and user experience — the three things that actually tell you whether your content is working. We build to those measures and nothing else.
What Is Fractional?
HUM is not an agency.
HUM is the on-call content team you always needed without the burdens of permanent headcount.
Fractional means you get senior-level content strategy and production — without the full-time hire. No long-term commitment. No onboarding a new employee. No benefits package. No desk to justify.
Just the expertise you need, when you need it, built around your actual business goals.
Who We Serve
For Small Business
“My business needs content but I’m not a digital marketer.“
You’re running a business. You don’t have time to become a content strategist.
We build the content system that gets you found, builds trust and turns visitors into clients — without you having to figure out what a meta description is. You focus on your business. We make sure people can find it.
Clear strategy. Plain language. Real results.
For Startups & Scale-Ups
“We’re scaling fast and really need content yesterday.”
You’re moving fast. Content has been on the list for months.
You have the budget and the vision — you just don’t have the bandwidth to execute. HUM steps in as your content engine: strategy built, content produced, SEO optimized, running in the background while you sprint on product and growth.
Speed and quality are not mutually exclusive. Not with us.
For Agencies
“I need a content partner for this client.”
You have the clients. You need the content depth.
We step in as your behind-the-scenes content team — no headcount, no overhead, no bringing someone new up to speed every project. Your clients get better content. You get the credit.
White label delivery as standard. Your brand, your client relationship, our partnership.
You’re already winning sprints. HUM adds the marathon event.
How We Work
We keep it simple. Three steps, no surprises.
01 Discover
We learn your business, your audience, your competitive landscape and your goals. We ask the questions most people skip.
02 Architect
We build the strategy before a single word is written. The architecture determines everything — structure, keywords, hierarchy, optimization frameworks.
03 Execute
We produce, optimize and deliver. Content that is ready to publish, performs from day one and compounds over time.
Where It All Starts
Before we build anything, we find out what’s actually broken.
Most content problems aren’t what they look like on the surface. Traffic is down but nobody knows why. The site looks fine but isn’t converting. Content exists but nobody can find it.
Every engagement starts with a Forensic Content Audit — a paid professional service that tells you exactly where you stand.
The Forensic Content Audit goes below the surface — across your website, your search presence, your content and your digital footprint — and tells you exactly what’s working, what isn’t and what needs to change.
You get a plain-language report. No jargon. No guesswork. No “it depends”.
Not sure which service is right for you?
We’ll work together to determine exactly what you need — and what you don’t.
No pressure, just perspective.