Category: The Glow Up

The Glow Up is HUM’s blog — fresh content strategy, real talk about digital marketing and no filler. For SMB owners, startups and agencies who want to understand what’s actually working and what’s not working and why.

  • SEO vs. Local SEO: What’s the Difference and Why It Matters

    SEO vs. Local SEO: What’s the Difference and Why It Matters

    When it comes to getting found online, “SEO” gets thrown around a lot — but not all SEO is created equal. If you’re running a business, especially a brick-and-mortar one, it’s crucial to understand the difference between SEO and Local SEO — and why each one matters for your bottom line. What is SEO? SEO…

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  • Click, Convert, Repeat: 7 Trends Fueling Digital Growth

    Click, Convert, Repeat: 7 Trends Fueling Digital Growth

    Click, Convert, Repeat: 7 Trends Fueling Digital Growth HUM.media January 15, 2025 The digital marketing world never sits still — and neither should you. From AI breakthroughs to next-level immersive experiences, the trends are rolling in fast. So, grab your coffee (or your favorite caffeine fix) and let’s jump into 7 trends that’ll keep you riding…

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  • Digital Marketing: Who, What, When, Where (and Why You Should Care)

    Digital Marketing: Who, What, When, Where (and Why You Should Care)

    At the mere mention of “digital marketing” does your skin begin to crawl? Do your palms get sweaty and your teeth grit? Does your brain start swimming with questions? It shouldn’t be this traumatizing. Anyone with a smartphone and fast thumbs has some sense of what digital marketing is and how it works. All you…

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