Category: The Glow Up
The Glow Up is HUM’s blog — fresh content strategy, real talk about digital marketing and no filler. For SMB owners, startups and agencies who want to understand what’s actually working and what’s not working and why.
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Don’t Just Post to Post: Why Consistency Beats Volume Every Time
Posting more isn’t the answer. Posting consistently is. Here’s what content consistency actually means — and the minimum viable cadence that works for real businesses
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Does Your Brand Need a Defrag?
Your logo says one thing. Your website says another. Your Google listing says a third. That’s not a brand — that’s a fragmented hard drive. Here’s how to fix it.
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WTH Is a Citation Anyway?
WTH Is a Citation Anyway? A Plain-English Guide for Small Businesses —Not a footnote. Not an academic reference. A business citation is one of the most important things nobody told you about — and getting it wrong is quietly costing you customers.
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Jump On The Brandwagon — Canva Brings Creative Energy to NYC During AdWeek 2025 & Beyond
This week, Herald Square transformed into a hub of creativity as Canva’s iconic Brandwagon rolled into New York City for Advertising Week. The brightly wrapped tour bus turned heads October 6-7, offering advertisers and marketers a hands-on experience with the platform’s latest tools and capabilities. A Mobile Design Studio in the Heart of Manhattan The…
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Big Deck Energy: How Not to Bore Everyone to Death
Here’s a pic you’ll want. Your decks are boring everyone to death and you know it. Here’s a no-nonsense guide to creating presentations with actual Big Deck Energy — from choosing the right tool to nailing your story structure
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Creative Click-Through Strategies in the Age of AI Search
Let’s face it — how people search for and engage with content is changing faster than ever. The era of keyword-stuffing and chasing the top spot in search results is fading into the rearview. AI is transforming everything: how we search, how we define KPIs, how we build websites and how we engage potential visitors.…
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Searchable Instagram: What It Means for Your Brand’s Content Strategy
Instagram just became more searchable — and that’s a big deal. Gone are the days when users could only find content through hashtags or by following the right accounts. In a major step toward becoming a full-fledged discovery engine, Instagram has expanded its search functionality to surface more content directly from captions, not just tags…
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Where Creativity Meets Innovation: BILD Expo 2025
Hold onto your cameras, folks – because we just experienced two days of pure creative magic at BILD Expo 2025, and our team is still buzzing with inspiration! If you missed this incredible event, grab a coffee and let us paint you a picture of what went down at the Javits Center. The Energy Was…
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The Best Way to Do Local SEO in 2025: A Simple Guide to Being Found First
If you run a local business, showing up is everything when people nearby search for your products or services. Here’s why it matters: 80% of consumers search for local businesses weekly, and nearly half of all Google searches have local intent. That’s your customers, right now, looking for exactly what you offer.” But how do you “do”…
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Small But Mighty: Why Nano-Influencers Are the Secret Sauce of Digital Marketing
When it comes to influencer marketing, size isn’t everything. In fact, the real MVPs of the digital world aren’t celebrities or social media giants anymore — they’re nano-influencers. These low-key legends have between 1,000 and 10,000 followers, but don’t let that fool you. What they lack in numbers, they more than make up for in…
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